Bringing India & Pakistan Together – Coca Cola Small World Machines!

Relations between India and Pakistan are marked by many things—and happiness is generally not one of them. But in March 2013 Coca-Cola brought both nations together—or at least brought citizens of both countries face to face—over coca cola vending machines

The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.